We live in a visual, digital world – and in an oversaturated market with a thousand different options at every potential customer’s fingertips, being able to stand out is more vital than ever before. Not only do first impressions matter – oftentimes, they are the only impression that you get! That’s why having a dedicated graphic designer for your business is so important: you need somebody who can bring to the table the skills, the talent, and the expertise to get your brand out there and make it look amazing – so that you can continue to focus on what matters most: actually running your business!
With that in mind, here are 5 reasons to hire a graphic designer today!
1. Branding increases the value of your business
A graphic design professional can bring a lot to the table when it comes to designing a brand identity that both speaks to who you are as a company, and that appeals to your target audience. More than just a logo design, a strong brand identity is how a new company gains recognition and becomes known to its potential customers – and while a great identity can draw in new business and increase the value of your company overall, a poorly designed or amateurish one can actually scare potential clients away!
2. A Graphic Designer Can Keep Your Brand Consistent
When juggling different projects across multiple platforms, consistency is key. A graphic designer can help you to establish and implement brand identity guidelines that will keep you looking professional no matter what. So whether it’s a business card, a social media post, a new website, or an engaging explainer video, you know that your brand identity always keeps that consistent message, tone, and look & feel that’s so important for establishing consumer trust!
3. Engaging Visuals Get You Noticed
In today’s digital world, they say that you get three seconds or less to command the attention of your target audience; so it’s more important than ever to find a way to create a memorable impression with your brand identity. What’s more, as graphic designers we have all kinds of extra tricks up our sleeves to help get you noticed – from marketing/explainer videos, to engaging web content, to social media management that increases brand visibility, we’ve got your back every step of the way!
4. A Dedicated Graphic Designer Saves You Time – (And Money)
Let’s face it: you’re busy running a business. You don’t have time to learn all of the software, skills, and ever-evolving best practices of graphic design on top of that. A dedicated graphic designer can use their expertise to take your vision and create something truly professional and visually engaging for your target audience, and not only can they do it much faster than somebody who’s still learning, but they can recommend the best solutions for your budget and timeframe, with an emphasis on good planning and project management. (Trust me – having a dedicated professional who understands what your company’s requirements are and plans ahead with future projects in mind can save you a lot of hassle down the road!)
5. Good Design Increases Profits
According to a 2005 study by The Design Council, companies that put a high emphasis on graphic design performed 200% better over a ten year period. In fact, a 2013 follow up study found that for every $100 such a company spends on design, they reap over $400 in operating profit! The truth is, as human beings we are simply wired to respond to engaging visual content – and the numbers show that investing in a strong visual identity pays off, big time!